Social traffic has since dipped below search – but I believe it is only a matter of time before it becomes the main driver of traffic to many core Guardian products.
Maybe the most exciting aspect of this experiment has been the type of users it has attracted. A typical user for most news organisations – whether radio, TV or print - is around 40 years of age.
But the largest group of users for the Guardian Facebook app are between 18-24 – notoriously the hardest group to reach. And they are global. Our Facebook content is accessed in almost every part of the world.