Friday, July 20, 2012

Global Facebook Advertising Report (Q2 2012)

alinzainescu:

  • CPM rates increase by 58% in twelve months
  • Ad engagement increases by 11%
  • Increases in global ad costs slow to 9%
  • Sector Click Through Rate Top 10
  • Sector Cost per Click Top 10
  • Sponsored Story ads are 53% more engaging than standard ads
  • Facebook mobile ads are over 4x more engaging than Twitter ads
Thursday, May 17, 2012 Tuesday, May 8, 2012
explore-blog:

The storage capacity of the brain and its artificial extensions, alongside a fascinating read on how emotional weight alters the stickiness of human memory.
Also see why memory is not like a recording device.

explore-blog:

The storage capacity of the brain and its artificial extensions, alongside a fascinating read on how emotional weight alters the stickiness of human memory.

Also see why memory is not like a recording device.

Monday, May 7, 2012

a story’s half-life — the time it takes to receive half the clicks it will ever get — lasts 2.8 hours on Twitter, 3.1 on Facebook, 7 hours on YouTube and “longer” on StumbleUponand Tumblr.

Thursday, May 3, 2012

Slide-ul zilei vine de la @RogalskiGrigoriu și este vorba despre sursele de info în care românii au încredere când fac o achiziție. link aici

Slide-ul zilei vine de la @RogalskiGrigoriu și este vorba despre sursele de info în care românii au încredere când fac o achiziție. link aici

Friday, April 27, 2012

Social traffic has since dipped below search – but I believe it is only a matter of time before it becomes the main driver of traffic to many core Guardian products.
Maybe the most exciting aspect of this experiment has been the type of users it has attracted. A typical user for most news organisations – whether radio, TV or print - is around 40 years of age.
But the largest group of users for the Guardian Facebook app are between 18-24 – notoriously the hardest group to reach. And they are global. Our Facebook content is accessed in almost every part of the world.

Full article

Social traffic has since dipped below search – but I believe it is only a matter of time before it becomes the main driver of traffic to many core Guardian products.

Maybe the most exciting aspect of this experiment has been the type of users it has attracted. A typical user for most news organisations – whether radio, TV or print - is around 40 years of age.

But the largest group of users for the Guardian Facebook app are between 18-24 – notoriously the hardest group to reach. And they are global. Our Facebook content is accessed in almost every part of the world.

Full article